The Passion Profile International Launch

Press Release, August 2023

“The Passion Profile: A Revolutionary Career Path Now Going International”

Bergschenhoek, The Netherlands – August 2, 2023 – The Passion Profile, a unique career development program, is set to expand its reach globally. This fall, an English-language course will be launched to train coaches worldwide. The announcement was made by Bas Smeets, the visionary behind The Passion Profile.

The Passion Profile (, with a network of 34 certified coaches in the Netherlands, has rapidly emerged as a compelling alternative to traditional career coaching. According to Bas Smeets, this modern career path aligns with the challenges of our time, offering a fresh perspective on work and personal development.

“The Passion Profile is unique. It does not rely on standard tests and examinations. Instead, it employs a proven methodology that guides individuals step by step towards identifying their passion, ideal work direction, talents & skills, and formulating a concrete action plan,” says Bas. 

The decision to go international was driven by increasing demand for an English-language version of The Passion Profile. The interest was particularly strong from Australia, Dubai, and the Scandinavian countries. “We have recently put in a lot of effort to translate the entire training material of The Passion Profile into English. The official launch of The Passion Profile ( is scheduled for September 1,” Bas announced.

The first international clients will be coached by existing experienced coaches. Following this, an English-language training course will be launched in the fall to train coaches in other countries.

The Passion Profile is not just another career coaching program. It is a comprehensive system that helps individuals discover their true passion and align it with their career. The program is designed to help individuals understand their unique strengths, talents, and passions, and how they can leverage these to create a fulfilling and successful career.

The program uses a unique methodology that is based on years of research and practical experience. It is designed to be easy to understand and apply, making it accessible to individuals at all stages of their career. The program is also flexible, allowing individuals to progress at their own pace and in a way that suits their personal circumstances.

The international expansion of The Passion Profile is a significant milestone in the company’s mission to help individuals find fulfillment and success in their careers. The company believes that everyone has a unique passion and that by discovering and pursuing this passion, individuals can achieve extraordinary success and satisfaction in their careers.

The Passion Profile is committed to providing high-quality training and support to its coaches. The company provides ongoing training and resources to ensure that its coaches are equipped with the latest tools and techniques to help their clients succeed. The company also provides a supportive community where coaches can share their experiences and learn from each other.

About Bas Smeets

Bas Smeets is the founder of two companies: Make Your Impact and The Passion Profile. Make Your Impact is designed for individuals who feel stuck in their jobs. It helps those with career doubts transition to mission-driven entrepreneurship. The Passion Profile, on the other hand, trains coaches to assist individuals in discovering what they truly want.

Bas Smeets is a passionate advocate for personal development and career fulfillment. He believes that everyone has the potential to achieve extraordinary success in their career if they are willing to discover and pursue their true passion. Through his companies, Bas is dedicated to helping individuals realize this potential and achieve their career goals.

Media Contact:

Company Name: The Passion Profile

Contact Name: Bas Smeets

Address: Industrieweg 9, 2254 AE Voorschoten, The Netherlands

Phone: +31 6 34772060