THE PASSION PROFILE:
Your One of a Kind Career Discovery Journey
Perhaps you’ve hit a wall in your work or you’re having doubts about a job that once seemed logical but no longer feels like the right fit. The Passion Profile offers a modern, proven method to discover what type of work seamlessly aligns with who you ARE NOW in this phase of your life. And of course: How to actually get there.
What Makes This Journey Unique?
It’s beautifully simple: This is the last career development program you’ll ever need. We’ve created a groundbreaking approach that helps you discover and pursue work that truly energizes and fulfills you. Instead of outdated tests and assessments that yield different results each time, we guide you through a unique process that looks deeper and leads to a clear, concrete career direction—one that perfectly aligns with your personality and who you are NOW in this phase of your life.
“The last career development program you’ll ever need”
ACTIVE SINCE 2010
With an international team of over 30 experienced coaches, we’ve helped more than 1,100 professionals rediscover passion and fulfillment in their careers. Our method is built on extensive research and years of experience, ensuring you receive the finest guidance on your journey to career happiness.
PERSONAL APPROACH
We believe in personalized guidance because everyone is unique, with their own challenges and aspirations. You won’t find yourself in large groups here. Instead, you’ll receive one-on-one guidance from a certified Impact Coach you connect with, supported by our thoroughly tested study materials.
PRACTICAL & REALISTIC
Changing careers, quitting your job, or starting your own business isn’t a decision to be made lightly. We all have responsibilities and often depend on our income. That’s why our journey is designed to progress step by step, building a complete picture that’s both achievable and confidence-inspiring before you make any major decisions.
FOCUS ON TRANSFORMATION
While knowledge and information are everywhere, our excellence lies in integrating the right knowledge that matters for your unique situation. We facilitate real, often life-changing transformation and concrete results.
“Imagine a life where you know exactly what your true passion is and can confidently transform it into work that gives you more energy, fulfillment, and freedom—without being held back by doubt, uncertainty, or the fear of failure.”‘
Why We Get Stuck
Are you trapped in a career that once made perfect sense but now drains more energy than it gives?
And has this been going on for a while?
This phenomenon has a name: Career Dissonance.
It’s that moment when your career no longer aligns with your core values, your identity, and who you ARE NOW in this phase of your life. You feel that something’s missing.
Understanding Career Dissonance: The Hidden Barrier Holding You Back
Career dissonance emerges when you’ve made career choices based on who you used to be or external expectations—your resume, salary, status—without aligning with your current values and passions.
This creates a deep sense of dissatisfaction. Often, we only realize this later in life, because different things mattered to us in the past and/or we didn’t know ourselves as well as we do now.
Career dissonance is the underlying cause of that unfulfilling feeling and frustration you’re experiencing in your work. It happens when your current career path isn’t in harmony with your deepest values, passions, and identity.
You feel trapped in a life that doesn’t truly reflect who you are or what you want to contribute.
This dissonance creates constant internal friction, leaving you stuck in a routine that depletes your energy without providing fulfillment or meaning.
But How?
You have responsibilities. A mortgage, perhaps a family, and a lifestyle you’ve grown accustomed to. You consider other options, but maybe you’re also worried.
“It’s too risky to give up a stable job for something uncertain.”
“What if I make the wrong choice and regret it?”
“I have no experience outside my field, but I can’t afford to earn less.”
“Starting over means losing everything I’ve worked for.”
These are completely normal thoughts that often arise because you can’t yet see what the future holds.
Many people let these fears and doubts guide them for a while, hoping things will get better on their own. Or they try to convince themselves that things aren’t really that bad. Others seek distraction by taking courses or training, hoping that will solve their situation.
But at some point (and only you know if you’re there yet), you’re done with the fear or doubt and constantly cycling through the same ‘what if’ thoughts. Know that you’re not alone in this quest. Many feel just like you, caught in the rat race of modern life. But there is hope.
It’s possible to find happiness and fulfillment in your work again. And it starts with consciously choosing change and deliberately breaking through career dissonance, suddenly allowing you to see and believe in new possibilities that seemed hidden before.
I’m extremely critical and have an HR background, but this really works. It genuinely produces concrete results for me and I know what I want!
Why Choose This Journey?
Traditional career guidance often focuses on your resume and skills but misses the essence of who you truly are. Your CV only reflects who you used to be. This is where The Passion Profile comes in. We offer a deep, holistic approach that enables you to discover who you ARE NOW and what you truly want.
Our belief is simple yet powerful: your work should completely align with the person you are. This means your work must resonate with your values, passions, and talents, and fit how you want to live your life. Ultimately, this is the only way to prevent career dissonance and ensure you won’t experience the same feelings again in a year or two.
The Beginning of Your Discovery
Ask yourself: “Am I working from my core essence, or am I driven by my CV, ego, or even the values and expectations of those around me?” If you’ve been working based on anything other than your core essence, chances are you’ve never fully felt you’re in the right place. This journey begins with discovering who you truly are.
This journey starts with letting go of who you’re not. Release your work history, education, learned behaviors, and beliefs about work and income. This doesn’t happen overnight and requires courage, but what you gain in return is priceless.
Who Are You Really?
One of the most transformative experiences you can have is answering the question “Who am I?” Once you know this, it becomes much simpler to ask the next question: “What do I want?”
You’ll notice that you can feel more quickly and clearly whether something fits you or not. This process ensures you don’t fall into the trap of just seeking something that sounds good or matches your CV but ultimately doesn’t align with who you are.
From Inside Out
We always work from the inside out, because nowadays there are countless ways to earn your income. Old-fashioned career tests and traditional career guidance often promote box-thinking: “Here’s our list of professions, let’s see which one fits you.” But you’re unique and don’t fit in a box.
With this journey, we won’t determine what you should do. While it might sound tempting to have someone tell you what fits without taking responsibility for your choices, that can never work long-term—it would only be a quick fix. Instead, we search together for answers, and you create your own unique “box.” This ensures you truly feel confident in your choice because it comes entirely from who you are. That gives much more confidence and certainty than having someone else tell you what to do.
Ready for Your Own Discovery Journey?
So, are you ready to discover work that not only pays the bills but also brings fulfillment, meaning, joy, and a sense of happiness and motivation? A life where your work and passion seamlessly align?
Your new future is waiting for you.
“We help people who want to grow and get the most out of life with their work and income challenges.”
Your Safe Harbor: Because Real Change Shouldn’t Feel Risky
“But Bas,” Linda shared during a recent discovery call, her voice carrying that familiar mix of hope and hesitation, “it all sounds wonderful, but I simply can’t afford to take risks with my mortgage and family.”
I remember feeling my heart resonate with her words, because she wasn’t the first to share this very real concern. In fact, it’s exactly why we developed our unique ‘Safe Harbor’ principle. You see, this journey isn’t about taking blind leaps of faith.
Instead, we’ve carefully designed it to protect what you’ve already built while creating space for what’s next:
- You won’t take a single drastic step until you feel 100% confident
- We first build your new foundation, then and only then do we make concrete transitions
- Many participants discover ways to maintain their current income during their transformation
Think of it as building a bridge to your new future while keeping your current foundation solid. This isn’t about risky jumps – it’s about thoughtful, confident steps forward.
As Sarah, one of our recent participants, shared: “What surprised me most wasn’t just finding my new direction – it was discovering how to make the transition while keeping my family’s security intact. That’s when I knew this was different from anything I’d tried before.”
Who are you?
You’re a professional with a growth mindset, enthusiastic and naturally curious. You want to move forward, to get more out of life, because deep down you know there’s so much more potential waiting to be unleashed.
You’re done spinning in circles with your thoughts about options and you’re finally ready for clarity.
Your ultimate dream is work that perfectly aligns with who you truly are, with your unique talents, skills, driving forces, and desired lifestyle.
A job or your own business that energizes and fulfills you, where you make a meaningful contribution and are well rewarded for it.
Your Values Align With Ours
- Passion: Because life is too short for mediocrity
- Freedom: To create and live life on your own terms
- Growth: Continuous learning and evolution
- Connection: Deep, meaningful relationships and impact
- Honesty: With yourself and others
- Curiosity: The courage to explore and discover
You understand that earning money is a natural consequence of the contribution you make and the impact of what you do. You know there’s no ‘quick fix’ that can bring lasting happiness. You’re ready to put in the necessary effort.
This is a journey through which you’ll grow enormously as a person. You’ll learn so much about yourself and see the world and its possibilities in a completely different light.
The benefits will extend far beyond your work life – they’ll touch every area of your life. Forever.
The Structure of Your Journey
Your journey consists of 6 carefully crafted steps that you’ll follow like a clear, structured roadmap, resulting in your own personal Discovery Profile that you’ll receive upon completion:
Step 1
INVENTORY
Understand your current situation and the choices that brought you here. Essential for breaking through and preventing career dissonance.
Step 2
IDENTITY
Discover who you truly are, independent of CVs, education, work experience, social conditioning, or others’ expectations.
Step 3
IDEAL LIFE
Create a vision of the life you truly want, so your career can align with it. You don’t live to work – you work to create a beautiful life.
Step 4
YOUR UNIQUE CONTRIBUTION
Find your unique talents and driving forces. Step by step, we’ll find all the puzzle pieces that together form your passion – the work that can give you energy, fulfillment & freedom.
Step 5
PLAN
Develop a concrete, realistic, and achievable step-by-step plan to move toward your ideal work. In a way that fits your current situation.
Step 6
BARRIERS
Overcome any mental and emotional obstacles still holding you back from truly choosing yourself.
“Discover what you truly want, step into your power, make decisions, and find energy in your work again.”
The Passion Profile Discovery Journey
In just 6-12 weeks, you’ll make a transformative leap toward clarity about who you truly are, your unique talents, and your deepest passions. This is your opportunity to overcome doubts, discover your power, and create a well-thought-out implementation plan.
Everyone deserves a life where work gives energy, brings fulfillment, and allows you to shine. That’s the heart of this Journey.
It all begins with finding clear answers to the essential questions: ‘Who am I?’ and ‘What do I want?’ This isn’t abstract philosophy—it’s the only way to ensure you truly end up where you belong.
When you know what you want, believe in yourself, and are filled with enthusiasm, you can create a solid strategy and practical plan to safely and effectively realize your new ideas.
Since 2016, our method has proven itself time and time again with a modern, 360-degree approach. We bring to light everything that may have been hidden for too long.
By working on mental, emotional, and (a touch of) spiritual levels, we guide you not only in finding your new direction but also in actually walking that path. Discover, grow, and make your dreams reality—the future is waiting for you.
“Be the person you truly want to be, so you can start doing what you really want to do.”
The sessions have helped me tremendously. I now have a much better understanding of what is important to me both personally and professionally, and I have gained confidence to take the next steps.
I was immediately impressed by the quality of the program. As a teacher, I am naturally critical, but it was just well put together. I discovered that I really need to start my own business.
Curious if our discovery journey is a fit for you?
HOW DOES IT WORK?
FREE DISCOVERY CALL
- An introduction meeting with your personal Impact Coach
- Get to know each other and determine if this journey fits you
- Completely without obligation
- Upon finding a match, you’ll receive a detailed proposal
PERSONAL GUIDANCE FROM YOUR COACH
- Minimum of 6 one-on-one coaching sessions of 1 hour with an experienced and certified Impact Coach
- Sessions take place online or in person, in consultation with your coach
- One session every 2 weeks
DIGITAL LEARNING ENVIRONMENT
- Access to 6 modules in our digital learning environment with short videos and assignments
- This ensures no precious time is wasted during your 1-on-1 sessions
- One year access to the learning environment
YOUR PERSONALIZED DISCOVERY PROFILE
- As a completion, you’ll receive your personal Discovery Profile from your coach containing your journey’s outcomes
- A valuable reference that will continue to provide guidance in the future
“We believe that everyone, with the right support, has the capacity to discover their true passion and transform it into an income and beautiful lifestyle.”
Bas Smeets, creator of The Passion Profile
Investment
The investment for a standard Journey starts at €1,497 excluding 21% VAT for individuals, and €1,997 excluding VAT for companies.
For young professionals up to 26 years and students, we offer a special rate starting from €997 excluding VAT.
Prices might vary depending on the country you’re in (we work all around Europe). Discounts might apply.
Every journey begins with a free orientation conversation with a certified Impact Coach.
Depending on your personal situation and the outcome of the orientation conversation, your coach can expand and/or adapt the Journey to your personal wishes and needs.
You’ll always receive a clear proposal before you start, and sometimes a shorter/adapted journey is possible.
“How would your life look if you knew exactly what your thing, your Passion is, and could confidently transform it into work that gives you more energy, fulfillment, and freedom—without being led by doubt, uncertainty, or the fear of failure?”
Frequently asked questions
Is this going to work for me? I've tried so much already...
I deeply understand this question. When you’ve tried multiple approaches without finding what you’re looking for, it’s natural to feel skeptical. What makes this journey different is that we’ve spent years analyzing the experiences of hundreds of people in situations just like yours. This isn’t a superficial course—it’s a proven methodology that finally helps you find answers.
We’ve invested countless hours and resources in research and our own development, bringing together the most effective methods in personal development and career coaching. If you can make a commitment to yourself to give this your all, your coach will match that commitment, and this process will work for you.
What results can you guarantee?
While every journey is unique, what we can guarantee is this: you’ll gain crystal clarity about who you are and what truly energizes you. You’ll develop a concrete, practical plan aligned with your current life situation. Our track record since 2016 shows that when participants fully engage with the process, they consistently achieve breakthrough insights and clear direction.
Are there any educational requirements?
No, your willingness to grow and learn is what matters most. We’ve worked with professionals from all educational backgrounds. What unites our participants isn’t their degrees but their desire for meaningful change and their readiness to invest in themselves.
Is this an online training, education or coaching?
It’s a unique blend of personal coaching and structured learning. Your journey includes one-on-one sessions with your Impact Coach, supported by our digital learning environment. This combination ensures you get the best of both worlds: personal guidance and self-paced discovery.
Where does the coaching take place?
We offer flexibility to match your needs. Sessions can take place online or in person, depending on your preference and location. Your coach will discuss this with you during your orientation conversation to find what works best for you. We work with clients all over Europe and sometimes beyond.
What's the time investment?
The journey typically spans 3 months, with one coaching session every two weeks. Between sessions, you’ll spend 2-3 hours per week on reflection exercises and practical assignments. We’ve designed this structure to fit into your busy life while maintaining momentum for real transformation. A shorter 6 week intensive program is available as well.
I might see a future as an entrepreneur—is this for me too?
Absolutely! Whether your path leads to entrepreneurship, a career switch, or reimagining your current role, this journey helps you discover what truly fits YOU. Many of our participants have discovered their entrepreneurial spirit during this process, while others have found innovative ways to bring entrepreneurial energy to their existing careers.
Where can I go with questions?
You’re never alone on this journey. Your Impact Coach is your primary guide, but our entire team is here to support you. You can reach us easily through support@thepassionprofile.com, and we typically respond within 24 hours. Remember, no question is too small when it comes to your future.
Book a free discovery call with a certified coach
